How Flex Slashed Close Times by 70% While Unlocking Deeper Financial Visibility with Campfire

Campfire

Team

September 24, 2025

Case Study

Learn how Flex modernized its accounting and reporting workflows with Campfire’s AI-native ERP.

3 days to close books (vs. 10 on QuickBooks)
60K transactions mapped automatically each month with Campfire
Maintained efficiency with 67% lower headcount

"To keep pace with the business's rapid growth, we focused on optimizing our accounting function for scale. With Campfire's AI-powered ERP, we can automate much of our workload, deliver better insights, and unlock deeper analysis without additional headcount."

— Brian Ehrlich, Director of Financial Operations and Reporting at Flex

About

Flex is a comprehensive finance solution designed to help business owners scale operations, optimize cash flow, and automate financial workflows. Since its inception in 2022, Flex has raised $225 million across several prominent investment firms, including Titanium Ventures and Victory Park Capital.

Challenge

Modernizing Accounting and Financial Reporting Workflows

Flex is one of the fastest-growing finance solutions of the modern era, having surpassed $1 billion in payment volume and $225 million in funding in just 18 months. However, while Flex was founded to help business owners streamline and accelerate their financial operations, Flex’s own accounting stack was fighting to keep pace with the company's aggressive growth trajectory.

At the time, Flex relied primarily on QuickBooks for foundational accounting workflows and financial reporting. While QuickBooks was adept at these core functions, Flex’s Director of Financial Operations and Reporting, Brian Ehrlich, sought to expand the company's financial visibility, primarily through attribution reporting, multi-currency, and multi-entity accounting.

These functions would not only help Flex optimize its cash flow, but also identify potential growth opportunities. For example, it gave Brian and his team the time and opportunity to analyze which of their customers generated the most revenue, learn how that revenue was achieved, and target their marketing spend accordingly. This allowed them to lean into securing higher-value clients.

Achieving these feats with QuickBooks was no easy task. Attribution reporting required manual tagging of transactions, products, and customers—a time-consuming and error-prone process. While QuickBooks offered native support for multi-currency accounting, multi-entity workflows meant Flex needed to manually consolidate reports across individual company files into a single spreadsheet. This would become another bandwidth-draining task, even with the help of third-party tools.

Having also experienced the shortcomings of these tools in previous roles, such as long, expensive implementations, clunky user interfaces, and slow product updates that often stalled progress, Brian knew he needed a solution that would modernize Flex's accounting and financial reporting workflows while streamlining manual tasks within a single unified platform. Having already replaced an underperforming ERP with Campfire in a previous role, he knew that Campfire’s AI-first ERP would transform financial visibility from an operational burden to a competitive advantage.

“I had such a great experience working with Campfire previously that partnering with them again was a no-brainer. They were the first solution that came to mind to solve the challenges we saw at Flex.”

— Brian Ehrlich, Director of Financial Operations and Reporting at Flex

Solution

A Unified Platform Built to Support Modern Finance Teams

With Campfire’s AI-powered features, Brian streamlined manual accounting workflows and delivered crucial financial insights for Flex on demand.

Flex experienced Campfire’s white glove onboarding, where Flex simply provided login access to QuickBooks and a rundown of the reporting and accounting features. Within weeks, Campfire generated a tailored accounting and reporting environment for Flex, complete with support for attribution reporting, multi-currency and multi-entity accounting, as well as a host of AI-powered capabilities. Campfire’s implementation is consistently completed swiftly, compared to the months-long, consultant-heavy rollout required by legacy ERPs like SAP or NetSuite.

The Flex team immediately dove in, leveraging attribution reporting to gain deeper visibility into its most profitable customers and products to inform the company's growth marketing efforts. With native support for multi-currency and multi-entity accounting, Flex can mitigate any currency exchange risks while managing complex intercompany transactions, all from one platform. While the Flex team was able to focus on growth priorities, Campfire worked in the background to automate time-consuming busy work, such as revenue accounting, ensuring that the Flex team could scale without getting bogged down by menial tasks.

Because Campfire automatically ingests and maps cash transactions as they land, Flex can effortlessly conduct daily bank reconciliations, optimizing cash flow management without the manual lift. Brian notes that Campfire's AI capabilities have also been invaluable in streamlining variance analysis. "We might ask why our SaaS costs have risen over the past quarter, and Campfire will identify the root cause in seconds," he shares. "Whether a vendor recently hiked its prices or we're experiencing license waste, Campfire provides that crucial context."

However, what Brian views as most valuable about the partnership is Campfire's eagerness to iterate based on Flex's ever-changing needs. Campfire encourages client input on potential new features. Flex has taken Campfire up on this several times, communicating to the Campfire team that it would be great to have a specific accounting functionality built into Flex's environment. On each occasion that feature would be installed and ready for use within one week. It's a level of collaboration he describes as "invaluable."

“Campfire takes me away from menial day-to-day accounting tasks, such as debits, credits, and journal entries, so I can focus on analyzing the constant stream of financial insights the platform continues to deliver."

— Brian Ehrlich, Director of Financial Operations and Reporting at Flex